About SMG

A modern day sports marketing company - creating, innovating, delivering.

Collectively, the Sports Marketing Group (SMG) has decades of marketing and communications experience in various sports properties. SMG's founders identified an opportunity to launch a modern day sports marketing and communications company which creates and activates sports partnerships in new and innovative ways.

As a full-service sports marketing agency, SMG identifies clear synergies between brands and sports properties and in turn, brings them to life.

Similarly, SMG believes that every sporting event has its own distinctive character and special story to tell and we take great pride in helping our clients communicate their respective stories to a global audience.

Whilst Motorsport is at the forefront of SMG's expertise, the team is always evolving and diversifying as it explores opportunities for brands, rights holders and promoters across the sporting landscape.

To this end, the Sports Marketing Group also works closely with key contacts in the worlds of football, boxing, rugby, eSports and drone racing amongst others.



To service our clients in a fully dedicated, creative and innovative manner, providing solutions that specifically suit the needs and meet the values of our partners.



The Sports Marketing Group has identified a need for a new kind of sports agency, offering a more modern, creative and personable approach to sports marketing and promotion.

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