The Sports Marketing Group (SMG) is a full-service sports marketing & communications agency. Modern, flexible & forward-thinking, SMG offers bespoke services to all clients, priding itself on its dedicated, passionate and creative solutions-based work ethic. 

  • 01
    Sponsorship Identification
    We proactively research new sports partnerships that are mutually beneficially from a B2B & B2C perspective for both the rights holder and the brand.
  • 02
    Sponsorship Activation
    We bring sponsorships to life using a creative, engaging approach with new and existing fanbases. Drawing upon our extensive experience in activation, SMG always strives to activate brand partnerships in the most forward-thinking and ways.
  • 03
    Communications & Marketing
    SMG's in-depth knowledge of the sporting media landscape, alongside our network of international contacts, means we consistently and successfully maximise client media coverage, enhance event profiles, grow audiences and raise brand awareness a for all our partners. Our aim is to always help you tell your story in the best possible way.
  • 04
    Strategy & Consultation
    SMG works hand-in-hand with our clients to define and implement their sponsorship and brand strategy. From to start to finish, we guide the process on behalf of our clients, advising on sports properties, branding placements, rights and fee negotiations. SMG closely evaluates all existing partnerships to ensure a maximum ROI is being achieved on behalf of our client.
  • 05
    Social & Digital
    SMG provides expert social & digital media support to our clients, offering 24/7 support to your in-house team. We work with you to develop & implement fully integrated social & digital strategies as well as activating stand-alone projects. We take pride in generating and amplifying original & engaging content, helping our partners create their own unique social identity & tone to help raise their digital profile.
  • 06
    Events & Hospitality
    SMG's dedicated events team has vast experience in the development, planning and delivery of high-quality events. In the past we have assisted a number of top tier brands, event promoters and tourist boards with their event and hospitality requirements.

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