Sabré Cook Social Media Management

In 2025, SMG was contracted by American professional racing driver, Sabré Cook, to help manage her social media accounts with the goal of organically growing her following and outreach. 

Our social & digital team are responsible for the strategic overview of Sabré’s Instagram, TikTok and YouTube accounts. This involves managing the content schedule and calendar, editing videos, posting and scheduling content as well as generating copy and captions for sponsored content. SMG has also helped ideate and tailor content ideas for each digital platform to achieve one of the client’s main goals of building her female audience base.

Since working with SMG, the reach on Sabré’s Instagram account has increased by 974%, while her TikTok account – which was relaunched by our social & digital team – has had a 26k% rise in engagement. 

For Sabré’s YouTube channel, our team also assists with the thumbnail graphic design, video editing and suggested shot lists for Sabré’s channel. Since SMG began working on the account, the channel has also had a 148% increase in views.