The Dakar Rally deserved an exciting treatment on social media through video and photo content that showcased the beauty of the racing environment, established the rally’s status as the ultimate motorsport adventure and highlighted all of the factors that make the Dakar Rally such a thrilling and unique racing experience.

This sense of wonder and adventure needed to be communicated on all @DakarinSaudi channels not just during the race period, but throughout the year, to educate and excite a regional and international audience.

SMG’s task also required original, engaging social media content that was optimised for each of @DakarinSaudi target social media channels in Arabic and English in a welcoming, vibrant and passionate tone of voice.