EXPLORE OUR PROJECTS

PROJECTS

TELLING YOUR STORY...THE SMG WAY

At SMG, we believe sport is one of the most powerful ways to connect with a global audience. From world-class sporting events to ambitious, trend-leading brands, we consistently deliver impactful, diverse and innovative work across the sports industry. What sets us apart is our commitment to a fully bespoke approach. We don’t believe in one-size-fits-all solutions - every campaign we work on is tailored to the unique goals, vision and needs of our clients. As projects evolve, we adapt alongside them - providing strategic support and always going the extra mile.

BRAND PARTNERSHIPS

STAKE x SAUBER MOTORSPORT TITLE SPONSORSHIP

SMG is proud to have enabled this record-breaking multi-year title partnership between Sauber Group & Stake, one of the world’s leading entertainment and lifestyle brands.

PR & COMMS

F1 LAS VEGAS GRAND PRIX

SMG partners with the LVGP communications team to develop and execute international media strategies that position the race as one of the world’s premier sporting destination events.

SOCIAL & DIGITAL

STAKE F1 TEAM KICK SAUBER

In 2024 and 2025 SMG delivered full service social media management for the F1 team Stake F1 Team KICK Sauber.

BRAND PARTNERSHIPS

WILKINSON SWORD x ATLASSIAN WILLIAMS F1 TEAM PARTNERSHIP

SMG is delighted to have initiated the multi-year partnership between major global consumer brand, Wilkinson Sword and the Williams F1 Team, which launched in January 2026.

PR & COMMS

F1 UNITED STATES GRAND PRIX - CIRCUIT OF THE AMERICAS

SMG works in close partnership with the team at Circuit of the Americas (COTA), supporting the delivery of the Formula 1 United States Grand Prix and helping bring its story to a global audience.

PR & COMMS

DAKAR RALLY - SAUDI MOTORSPORT COMPANY

Since joining the project in 2022, SMG has partnered with the Saudi Motorsport Company (SMC) to lead PR and communications for the Dakar in Saudi, delivering integrated campaigns across regional, local, and international audiences.

SOCIAL & DIGITAL

F1 UNITED STATES GRAND PRIX - CIRCUIT OF THE AMERICAS

SMG operates as an extension of COTA’s social and communications team, supporting digital campaigns, producing on-ground content creation and social-media storytelling across F1 content.

PR & COMMS

F1 SAUDI ARABIAN GRAND PRIX

Since being appointed by the Saudi Motorsport Company (SMC) to support the inaugural FORMULA 1 STC SAUDI ARABIAN GRAND PRIX in 2021, SMG has delivered a fully integrated communications programme positioning the race, Jeddah, and the Kingdom of Saudi Arabia as a world-class sporting destination.

PR & COMMS

TEAM QATAR - 24 HOURS OF LE MANS

As the Qatar Motor & Motorcycle Federation's (QMMF) retained communications partner, SMG was tasked with raising awareness of Team Qatar's historic debut at the 2026 24 Hours of Le Mans, the world's most prestigious endurance race and a significant milestone in the continuing evoloution of Qatari motorsport.

BRAND PARTNERSHIPS

TEAM VITALITY x TEZOS PARTNERSHIP

SMG is pleased to have enabled the partnership between French-based esports Team Vitality with global blockchain network Tezos.

PR & COMMS

FORMULA E JEDDAH E-PRIX

SMG was appointed as the PR agency for the groundbreaking electric racing championship across the MEA region ahead of its move from Diriyah to Jeddah in 2025.

BRAND PARTNERSHIPS

KICK x SAUBER F1 TEAM PARTNERSHIP

SMG brokered the global principal partnership between KICK, a global streaming platform, and Sauber F1 Team.

SOCIAL & DIGITAL

DAKAR RALLY - SAUDI AUTOMOBILE & MOTORCYLE FEDERATION (SAMF) SOCIAL MEDIA

SMG delivered comprehensive social media management and content creation support for the 2026 Dakar Rally Saudi Arabia, helping the Saudi Automobile and Motorcycle FederationSAMF showcase the event, its people and its impact.

SOCIAL & DIGITAL

F1 SINGAPORE GRAND PRIX

Since 2019, SMG has led production of the event’s annual hype video and supporting content, capturing the intensity and identity of the race weekend. Each film features exclusive driver contributions, shot in the paddock earlier in the season.

SOCIAL & DIGITAL

SAUBER ESPORTS TEAM

In 2024, as an extension of our full management of the Sauber F1 channels, SMG expanded our scope to include Sauber's Esports team.

PR & COMMS

SOCIAL & DIGITAL

FLATROCK MOTORCLUB

In 2022, SMG was engaged by Flatrock Motorclub in Cumberland County, Tennessee as it prepared to introduce itself as America’s newest world-class motorsports destination.

PR & COMMS

ACTIVATIONS

NEOM McLAREN PARTNERSHIP

At the start of the 2024/25 season, SMG was tasked with helping to bring the NEOM x McLaren partnership to life.

BRAND PARTNERSHIPS

BLAST x POLYMARKET PARTNERSHIP

Polymarket, the world’s largest prediction market, became the ‘Official Prediction Partner’ throughout 2026 with BLAST.

PR & COMMS

SOCIAL & DIGITAL

F1 AZERBAIJAN GRAND PRIX

Over the course of a near decade-long collaboration, SMG played a central role in shaping and promoting this identity of the F1 Azerbaijan Grand Prix, working with Baku City Circuit (BCC) to position the event as a must-watch race for global audiences.

PR & COMMS

SOCIAL & DIGITAL

ACTIVATIONS

FERNANDO HIERRO - ROSLAND CAPITAL COIN COLLECTION

In November 2022, leading precious metals firm Rosland Capital partnered with SMG to deliver a high-impact campaign for a unique product launch.