We assisted Formula E in promoting the Jeddah E-Prix race through the promotion of media releases and developing and pitching news stories and feature opportunities targeting regional and domestic media.
SMG’s MEA team provided translation services (English into Arabic) for all press materials and interviews, as well as on-site during media briefings and race week press conferences. We also assisted in translating the official media kit, processing and managing all regional media FIA accreditations, and securing local media attendance at round table interviews and race week activations.
We facilitated the
FIA Girls on Track initiative, where girls aged from 12-18 were invited to participate in activities and workshops to uncover a behind the scenes insight into FE. Our team also conceptualised, facilitated and managed an educational, community-focused race-week
Career Talk at the prestigious University of Business and Technology (UBT) in Jeddah.
In collaboration with the Shangri-La Jeddah, we helped to ‘paint the town blue’ by lighting the iconic landmark up in FE’s famous electric blue across the weekend. A magnificent laser show was added to the spectacle, ensuring the electric-blue Shangri-La took centre stage during the opening and closing ceremonies.
Across the race weekend, SMG oversaw in-paddock communications and day-to-day motorsport media relations and assisted Formula E’s team in managing media enquiries and requests. This included TV interviews with Jeff Dodds, Vice President of Sustainability, and Julia Pallé.
