SMG is proud to have enabled this record-breaking multi-year title partnership between Sauber Group & Stake, one of the world’s leading entertainment and lifestyle brands.

After offering long-term consultancy to both the Sauber Group and Stake, it quickly became clear that this would prove to be an ideal partnership for both stakeholders. This partnership is representative of SMG’s integrated approach to sponsorship: we work on both sides of the table to identify and enable mutually-beneficial partnerships for our clients.
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Months of team work and discussions with two excellent partners were brought to fruition with the official announcement of the partnership and subsequent livery launch in February 2023, unveiling a fresh identity for the team which has continued for the 2024 and 2025 seasons.

And just look at that car.