F1 SINGAPORE GRAND PRIX
The Singapore Grand Prix is Formula 1’s original night race and still its benchmark. Set against the illuminated skyline of Marina Bay, it combines unforgiving heat and humidity, a tight, technical street circuit, and zero margin for error. On track, it’s one of the toughest tests in the sport; off track, world-class entertainment and global music acts turn it into a full-scale spectacle - setting the standard for a new generation of races.
Since 2019, SMG has led production of the event’s annual hype video and supporting content, capturing the intensity and identity of the race weekend. Each film features exclusive driver contributions, shot in the paddock earlier in the season - injecting a fun, inventive, and distinctly Singaporean spirit while bringing fans closer to the personalities behind the helmets.
Alongside the flagship video, SMG has also supported a wider digital content ecosystem, producing infographics, short-form video, and social-first graphics to drive engagement across platforms. Together, this high-impact content suite reinforces the F1 Singapore Grand Prix’s position as one of the most visually striking and culturally significant races on the Formula 1 calendar.
