READ ABOUT OUR PROJECTS

PROJECTS

PR + COMMS

A proven communication specialist for the world’s biggest sporting events, we deliver high-impact campaigns for our clients that build visibility, protect reputation, and engage vast audiences. Leveraging an intricate knowledge of the international sports arena and a comprehensive web of global press connections, we execute strategic communication initiatives that transcend industry noise to achieve significant cut-through and enduring results for our partners. From major event communications and media relations to complex crisis management, we help shape perception, protect reputations and create stories that last long beyond the moment itself.

PR + COMMS

LAS VEGAS GRAND PRIX

SMG partners with the LVGP communications team to develop and execute international media strategies that position the race as one of the world’s premier sporting destination events.

PR + COMMS

DAKAR RALLY

Since joining the project in 2022, SMG has partnered with the Saudi Motorsport Company (SMC) to lead PR and communications for the Dakar in Saudi, delivering integrated campaigns across regional, local, and international audiences.

PR + COMMS

AUSTIN GRAND PRIX - CIRCUIT OF THE AMERICAS

SMG works in close partnership with the team at Circuit of the Americas (COTA), supporting the delivery of the Formula 1 United States Grand Prix and helping bring its story to a global audience.

PR + COMMS

SAUDI ARABIAN GP

Since being appointed by the Saudi Motorsport Company (SMC) to support the inaugural FORMULA 1 STC SAUDI ARABIAN GRAND PRIX in 2021, SMG has delivered a fully integrated communications programme positioning the race, Jeddah, and the Kingdom of Saudi Arabia as a world-class sporting destination.

PR + COMMS

SOCIAL + DIGITAL

FLATROCK MOTORCLUB

In 2022, SMG was engaged by Flatrock Motorclub in Cumberland County, Tennessee as it prepared to introduce itself as America’s newest world-class motorsports destination.

PR + COMMS

JEDDAH FORMULA E GRAND PRIX

SMG was appointed as the PR agency for the groundbreaking electric racing championship across the MEA region ahead of its move from Diriyah to Jeddah in 2025.

PR + COMMS

NEOM MCLAREN PARTNERSHIP

At the start of the 2024/25 season, SMG was tasked with helping to bring the NEOM x McLaren partnership to life

PR + COMMS

AZERBAIJAN GP

Over the course of a near decade-long collaboration, SMG played a central role in shaping and promoting this identity, working with Baku City Circuit (BCC) to position the Grand Prix as a must-watch race for global audiences.

PR + COMMS

SOCIAL + DIGITAL

ACTIVATIONS

FERNANDO HIERRO COIN COLLECTION

In November 2022, leading precious metals firm Rosland Capital partnered with SMG to deliver a high-impact campaign for a unique product launch.