EXPLORE OUR PROJECTS

PROJECTS

SOCIAL & DIGITAL

We create digital campaigns and social strategies that drive engagement, grow audiences and communicate unique brand personalities. We understand that effective digital communication goes beyond the visible assets - it’s about creating meaningful connections, building data-driven strategies that deliver real impact, and understanding what each target audience requires. Whether launching major campaigns, managing live event coverage or building out social-first strategies from scratch, our work is designed to maximise our clients' presence in an increasingly competitive digital landscape.

SOCIAL & DIGITAL

STAKE F1 TEAM KICK SAUBER

In 2024 and 2025 SMG delivered full service social media management for the F1 team Stake F1 Team KICK Sauber.

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SOCIAL & DIGITAL

F1 UNITED STATES GRAND PRIX - CIRCUIT OF THE AMERICAS

SMG operates as an extension of COTA’s social and communications team, supporting digital campaigns, producing on-ground content creation and social-media storytelling across F1 content.

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SOCIAL & DIGITAL

DAKAR RALLY - SAUDI AUTOMOBILE & MOTORCYLE FEDERATION (SAMF) SOCIAL MEDIA

SMG delivered comprehensive social media management and content creation support for the 2026 Dakar Rally Saudi Arabia, helping the Saudi Automobile and Motorcycle FederationSAMF showcase the event, its people and its impact.

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SOCIAL & DIGITAL

F1 SINGAPORE GRAND PRIX

Since 2019, SMG has led production of the event’s annual hype video and supporting content, capturing the intensity and identity of the race weekend. Each film features exclusive driver contributions, shot in the paddock earlier in the season.

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SOCIAL & DIGITAL

SAUBER ESPORTS TEAM

In 2024, as an extension of our full management of the Sauber F1 channels, SMG expanded our scope to include Sauber's Esports team.

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PR & COMMS, SOCIAL & DIGITAL

FLATROCK MOTORCLUB

In 2022, SMG was engaged by Flatrock Motorclub in Cumberland County, Tennessee as it prepared to introduce itself as America’s newest world-class motorsports destination.

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PR & COMMS, SOCIAL & DIGITAL

F1 AZERBAIJAN GRAND PRIX

Over the course of a near decade-long collaboration, SMG played a central role in shaping and promoting this identity of the F1 Azerbaijan Grand Prix, working with Baku City Circuit (BCC) to position the event as a must-watch race for global audiences.

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PR & COMMS, SOCIAL & DIGITAL, ACTIVATIONS

FERNANDO HIERRO - ROSLAND CAPITAL COIN COLLECTION

In November 2022, leading precious metals firm Rosland Capital partnered with SMG to deliver a high-impact campaign for a unique product launch.

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