JEDDAH FORMULA E GRAND PRIX

Tom Cooney

GROUP COMMS DIRECTOR

Client

Jeddah E Prix

Sport

Formula E

Duration

1 minute

Through strategic storytelling, strong media networks and on-the-ground execution, SMG has helped Formula E drive consistent high-impact coverage, deepen regional media understanding of the championship, and build long-term momentum for the series across the Middle East.

OUR WORK

SMG was appointed as the PR agency for the groundbreaking electric racing championship across the MEA region ahead of its move from Diriyah to Jeddah in 2025. Since then, our team has delivered high-impact strategic communications and media relations for Formula E across the region, helping to build anticipation around the Jeddah E-Prix and strengthen the championship’s presence in this vital market.

THE CAMPAIGN

Working closely with Formula E’s global PR team, SMG develops and delivers integrated communications campaigns tailored to local and regional audiences. Through this approach, we effectively engage priority media, build understanding of the championship, and position the race as a major sporting moment in the region.

ADDITIONAL SUPPORT

Our work spans proactive media outreach, executive profiling, broadcast coordination, and bilingual communications support, including Arabic translation, media accreditation management, and on-site press operations during race week. SMG also delivers targeted media education initiatives, stakeholder activations, and citywide brand moments that extend Formula E’s presence beyond the circuit.

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