BLAST x POLYMARKET PARTNERSHIP

SMG Admin

Client

Polymarket

Sport

Esports

Duration

1 minute

Polymarket, the world’s largest prediction market, became the ‘Official Prediction Partner’ throughout 2026 with BLAST. The collaboration spans BLAST’s Counter-Strike and Dota 2 tournament properties, BLAST Premier and BLAST Slam, bringing prediction-driven engagement to fans across multiple global tournaments.

THE PARTNERSHIP

SMG supported Polymarket through the partnership sales process to develop a global partnership that was the first prediction market partnership in Esports.

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Polymarket receives prominent visibility across live broadcasts, arena events and digital content, as well as branding across BLAST’s broadcasts via digital integrations and physical prints.

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PROJECTS

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