STAKE x SAUBER MOTORSPORT TITLE SPONSORSHIP

Richard Norton

COMMERCIAL DIRECTOR

Client

Stake

Sport

Motorsport

Duration

1 minute

After offering long-term consultancy to both the Sauber Group and Stake, it quickly became clear that this would prove to be an ideal partnership for both stakeholders.

THE PARTNERSHIP

This partnership is representative of SMG’s integrated approach to partnerships: we work on both sides of the table to identify and enable mutually-beneficial agreements for our clients.

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Months of team work and discussions with two excellent partners were brought to fruition with the official announcement of the partnership and subsequent livery launch in February 2023, unveiling a fresh identity for the team through till the end of the 2025 season.

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Key rights within the partnership included team name integration, dominant car branding, major access to drivers for content creation and a range of unique experiences.

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PROJECTS

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