KICK x SAUBER F1 TEAM PARTNERSHIP

Richard Norton

COMMERCIAL DIRECTOR

Client

KICK

Sport

Duration

1 minute

Alongside the partnership with Stake, KICK was integrated into the full F1 Team name for the 2024 and 2025 seasons, becoming the Stake F1 Team KICK Sauber.

THE PARTNERSHIP

The partnership has delivered extremely high-value returns for KICK with dominant car branding in F1 races, and taking even more branding locations on the car in geographic markets where Stake is unable to have such visibility.

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In addition to the branding assets within the F1 landscape, KICK became the title naming partner of Sauber’s F1 Sim Racing Team. This was an important strategic angle to the partnership that has ensured major commercial growth for KICK.

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Through this strategic partnership integration, the KICK platform has grown exponentially and acquired significant market share from its competitors, as well as attracting new talent to their platform.

PROJECTS

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