READ ABOUT OUR PROJECTS

PROJECTS

BRAND PARTNERSHIPS

Delivering ROI for consumer and B2B-focused businesses through partnership in sport, we create strategic brand partnerships that connect audiences, elevate brand visibility and drive measurable commercial results. With extensive experience across global sporting events, rights holders, sponsors, and challenger brands, we have delivered impactful partnerships across a wide range of sectors and markets, spanning sponsorship, partnership activation, commercial rights, brand campaigns, talent collaborations and experiential marketing - helping brands unlock the power of sport to engage new fans, customers and stakeholders.

BRAND PARTNERSHIPS

STAKE x SAUBER MOTORSPORT TITLE SPONSORSHIP

SMG is proud to have enabled this record-breaking multi-year title partnership between Sauber Group & Stake, one of the world’s leading entertainment and lifestyle brands.

BRAND PARTNERSHIPS

WILKINSON SWORD x ATLASSIAN WILLIAMS F1 TEAM PARTNERSHIP

SMG is delighted to have initiated the multi-year partnership between major global consumer brand, Wilkinson Sword and the Williams F1 Team, which launched in January 2026.

BRAND PARTNERSHIPS

BLAST x POLYMARKET PARTNERSHIP

Polymarket, the world’s largest prediction market, became the ‘Official Prediction Partner’ throughout 2026 with BLAST.

BRAND PARTNERSHIPS

TEAM VITALITY x TEZOS PARTNERSHIP

SMG is pleased to have enabled the partnership between French-based esports Team Vitality with global blockchain network Tezos.

BRAND PARTNERSHIPS

KICK x SAUBER F1 TEAM PARTNERSHIP

SMG brokered the global principal partnership between KICK, a global streaming platform, and Sauber F1 Team.